BRAINSTORMING
What Is It
Brainstorming is a group process wherein individuals
quickly generate ideas on a particular problem.
Participants verbally identify ideas as they think of
them, providing opportunities for others to build upon
or spring off each others' ideas. The technique is
an excellent way of bringing out the creative thinking
from a group. The emphasis is on the quantity of ideas,
not the quality. Criticism or evaluation of ideas is
not performed at this time.
When To Use
Use brainstorming to quickly generate a list of ideas.
Benefits
This method
- Generates a lot of ideas in a short amount of
time,
- Does not require training of the
participants,
- Bashful yet creative people can be coaxed to come
up with good ideas,
- Is an enjoyable exercise.
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